ࡱ> dfc Rgbjbj<<8x^^j! \\8u<z&8|@%%%%%%%)+:%%44&m%m%m%6 %m%%m%m%m%,#$m%%J&0z&m%+$p+m%+m%0m%%%m%z&+\ k: ZJ4305 eZSO[ f[e54/18 f[R3 0bT[a0ef[NN 0HQO z0ZN~%N{t 0 z{N0,g zN~eZSOvLu[0eZSON>yOSU\0eZSOb/g0eZSOv~%N{t0eZSOvSU\RI{0 ZJ4305 Introduction of New Media Hours54/18 Credit(s)3 0Learner-oriented0Journalism Major 0Pre-requisite(s)0Media Operation and Management 0Course Introduction0This course introduces the definition, social developments, technology, management, and developmental tendencies of the new media. ZJ4307ef[i f[e54f[R3 0bT[a0ef[NN 0HQO z0e 0 z{N0N㉰ef[vxvz[aTQ[SO| ev'`(NR eNNvSSĉ_ e Od;mRv }gb t㉰e1uv[(T>yOc6Rv_'`0eNN;NINtvoSTQm cce bvNyOvsQ| v^cvQ*gegSU\R0 ZJ4301 Communication Theory Hours54 Credit(s)3 0Learner-oriented0Journalism Major, Advertising Communication Major 0Pre-requisite(s)0 N/A 0Course Introduction0About the basic knowledge and basic theory of communication theory, and the main content is divided into 5 partsControl analysis, Content analysis, Media analysis, Audience analysis and Effect analysis. on this basis, to cultivate students' ability of qualitative, thinking. Guide the students to use the knowledge propagation examine propagation phenomena appeared recently, such as micro-blog, Micro message, mobile phone short message, analyzed similarities and differences between new media and traditional media in the mode of transmission, propagation method, analysis of the relationship between the media and society, and explore the future development trend. ZJ4308 -NYe OdS f[e54 f[R3 0bT[a0ef[NN 0HQO z0e 0 z{N0,g zN~-NVTYVe OdS Nv͑'YNN0Nir0``cvQ-NX[(Wvĉ_NS[S_NeNNv/T:y0 ZJ4308 History of Chinese and Foreign News Communication Hours54 Credit(s)3 0Learner-oriented0Journalism Major 0Pre-requisite(s)0N/A 0Course Introduction0This course introduces the major events, great people, and ideas in the news thoughts of China and foreign countries, to explore the existence of laws and their enlightenment of today's journalism business. ZJ4303 Q~ZSO~%N{t f[e54/18 f[R3 0bT[a0ef[NN 0HQO z0{tf[St 0 z{N0,g zN~Q~ZSOvЏ%sX 0^:W[MO 0b_aQX 0TLr~%{t 0uN6R\O{t 0%[ O 0NT% 0^JT% 0NNS~%I{0 ZJ4303 Network Media Operation and Management Hours54 /18 Credit(s)3 0Learner-oriented0Journalism Major 0Pre-requisite(s)0Principles of Management 0Course Introduction0This course introduces the network media environmental analysis, network media market positioning, network media image-building, network media brand operation, network media production management, network media marketing, network media industrialization, etc. ZB4311eNċ f[e51/18 f[R3 0bT[a0ef[NN 0HQO z0eǑNQ\O 0 z{N0f[uccevW@xtNW,gSR fnxevW,g }{Q cceċQ\OvW,gBlNb0 ZB4311 News Edition and Comments Hours51/18 Credit(s)3 0Object-oriented0Journalism Major 0Pre-requisites0News collecting and writing 0Course Introduction0 Students master the basic theory and basic principles of the news editor, clear news editor basic literacy, to grasp the basic requirements and skills of the news commentary writing. ZB4312eǑNQ\O f[e54/18 f[R3 0bT[a0ef[NN 0HQO z0e 0 z{N0f[uNv^cceǑNQ\OvW,gwƋ0bNb] :Nq~0WЏ(uTyǑelNNeǑNbS0 ZB4312 News collecting and writing Hours54/18 Credit(s)3 0Object-oriented0Journalism Major 0Pre-requisites0N/A 0Course Introduction0Students understand and master the basic knowledge, skills and techniques of news collecting and writing, and more skilled use of the various interviews news coverage and reports. ZB4310 peW[ZNNTV{RN% f[e54/18 f[R3 0bT[a0ef[NN 0HQO z0ZN~%N{t ZN~Nmf[ 0 z{N0,g zQ[SbpeW[ZNNTvgb0yrppeW[ZNNTvuNǏ zpeW[ZNNTv%sXpeW[ZNNTv[N0 nS0OpeW[ZNNT%HhORg I{0 ZB4310 Planning and Marketing of Digital Media Products Hours54/18 Credit(s)3 0Learner-oriented0Journalism Major 0Pre-requisite(s)0Media Operation and Management Media Economics 0Course Introduction0 constitution and features of digital media products ; production process of digital media products; Digital media products marketing environment; pricing, channel and promotion of digital media products; case study of digital media product marketing; etc. ZB4316 YZSOebS f[e36 f[R2 8   P ( > @ R T ` j ٻϻϻs\sH'h`hbsCJOJPJQJ^JaJo(-h`hbsB*CJOJPJQJ^JaJph0h`hbsB*CJOJPJQJ^JaJo(ph0h`hbs5B*CJOJPJQJ^JaJph*h`hbs5CJOJPJQJ^JaJo(h`h`QJh`h`QJ^Jh`h`QJo(h`h`QJ^Jo(h`h`5QJ^Jo(h`h`5QJ^J8Pl P ( @ T l | T  4 :<Vlgdbsgdbsgd`j l z | R T `   2 4 :<HV~"ԽԽsgVCV$h`hbs@B*CJaJo(ph h`hbsB*CJaJo(phh`hbsCJaJo(h`hbs5QJ^Jo(h`hbs5QJ^J0h`hbs5B*CJOJPJQJ^JaJphh`hbsQJ^Jh`hbsQJ^Jo(-h`hbsB*CJOJPJQJ^JaJph0h`hbsB*CJOJPJQJ^JaJo(ph$h`hbsCJOJPJQJ^JaJ"L 6N^Dngd`gdbsd-DG$H$M gdbsgdbs-DM [$\$gdbs"8:24VXvxԻ󑂑sa#h`hU8CJOJPJQJaJo(h`hbsB*QJ^Jphh`hbsB*QJ^Jph h`hbsB*QJ^Jo(ph0h`hbsB*CJOJPJQJ^JaJo(ph2220h`hbsB*CJOJPJQJ^JaJo(ph'h`hbsCJOJPJQJ^JaJo(h`hbsQJ^Jh`hbsQJ^Jo( Dh"ӺnVn !!!!"t""dgdbs d@&gdbsgd`"*>P L\$24LNégQ<(h`hbs@CJOJPJQJ^JaJ+h`hbs@CJOJPJQJ^JaJo(.h`hbs5@CJOJPJQJ^JaJo(*h`hbs5CJOJPJQJ^JaJo(&h`hbs5CJOJPJQJaJo(3h`h`5B*CJOJPJQJ^JaJo(ph h`h`CJOJPJQJaJ)h`h`B*CJOJPJQJaJph,h`h`B*CJOJPJQJaJo(phNdf  "(*<NTbh 4 6 ±±±±vv[5h`hbs0JB*CJOJPJQJaJmH ph333sH 'h`hbs@CJOJPJQJaJo($h`hbs@CJOJPJQJaJ&h`hbs5CJOJPJQJaJo( h`hbsCJOJPJQJaJ#h`hbsCJOJPJQJaJo((h`hbs@CJOJPJQJ^JaJ+h`hbs@CJOJPJQJ^JaJo(6 V \ ^ v x !!! !L!N!b!d!h!j!p!r!!!!!!!!!溦x.h`hbs5@CJOJPJQJ^JaJo(*h`hbs5CJOJPJQJ^JaJo(&h`hbs5CJOJPJQJaJo( h`hbsCJOJPJQJaJ5h`hbs0JB*CJOJPJQJaJmH ph333sH 1h`hbsB*CJOJPJQJaJmH ph333sH '!!!!!"""r"v"""""#&#T#V#Z#####±±ožV;V5h`hbs0JB*CJOJPJQJaJmH ph333sH 1h`hbsB*CJOJPJQJaJmH ph333sH 5h`hbs0JB*CJOJPJQJaJmH ph333sH 'h`hbsCJOJPJQJ^JaJo($h`hbs@CJOJPJQJaJ h`hbsCJOJPJQJaJ#h`hbsCJOJPJQJaJo((h`hbs@CJOJPJQJ^JaJ+h`hbs@CJOJPJQJ^JaJo(""4#\#$%2%J%t%&&& ''))))H(H|HHH0I -DM gd`dgd` d@&gd`gdbsgd`dgdhdgdbs#######$ $*$8$>$@$V$Z$`$b$j$l$z$|$$$$$$$$$$$$$$$%˂p\&h`h`5CJOJPJQJaJo(#h`hbsCJOJPJQJaJo( h`hbsCJOJPJQJaJ8h`hbs0JB*CJOJPJQJaJmH o(ph333sH 4h`hbsB*CJOJPJQJaJmH o(ph333sH 1h`hbsB*CJOJPJQJaJmH ph333sH 5h`hbs0JB*CJOJPJQJaJmH ph333sH #%&&&&&&''''$(&(((*((((((() ))()R)T)V)X)`)b)l)t))))))))))))))ʼz.h`h`5@CJOJPJQJ^JaJo(*h`h`5CJOJPJQJ^JaJo(&h`h`5CJOJPJQJaJo(h`h`5QJ^Jo( h`h`CJOJPJQJaJ#h`h`5CJOJPJQJaJ#h`h`CJOJPJQJaJo(-)))HHH&H(H4HzH|HHHHHI"IPITIdJJKK8MDMPM`ObOOt]ttI&h`h`5CJOJPJQJaJo(,h`h`0JCJOJPJQJaJmH sH $h`h`@CJOJPJQJaJ(h`h`0J5B*CJ^JaJph$h`h`5B*CJ^JaJph h`h`CJOJPJQJaJ#h`h`CJOJPJQJaJo(U(h`h`@CJOJPJQJ^JaJ+h`h`@CJOJPJQJ^JaJo(0bT[a0ef[NN 0HQO z0e 0 z{N0f[uNv^O(ueW[0Ɖ0󗑘0gqGr0VPI{YZSOKbkuNeNT0 ZB4316 Multimedia News Reports Hours36 Credit(s)2 0Object-oriented0Journalism Major 0Pre-requisites0No 0Course Introduction0Students can use the text, video, audio, pictures, images and other multimedia means to produce the news product. ZB4322 ZNgNRgel f[e36 f[R2 0bT[a0ef[NN 0HQO z0ZN~%N{t 0 z{N0,g z;NN~ZN^:Wgvi_NSU\S z gelv{|WNTꁄvyrp ^:Wg;mRv;NsYgRv6R[0wS0gbJTdQI{Q[ v^O͑NpencRgv8^(uelT]wQ YspssoNI{0 ZB4322 Media Market Research Hours36 Credit(s)2 0Learner-oriented0Journalism Major 0Pre-requisite(s)0Media Operation and Management 0Course Introduction0This course introduces the concept and development of media market research survey methods and their characteristics, as well as the media s work practice, and the main link in market research activities such as investigation plan, questionnaire design, surveymethod selection, investigators training, report writing, etc. With a focus on Common methods and tools of data analysis, such as spss software. ZX4344 Q~Ɖɉ f[e36/18 f[R2 0bT[a0ef[NN 0HQO z0QuN6R\O0peW[Vb_RaN 0 z{N0,g zN~Q~ƉɉvW,gStNel0;NQ[SbƉɉ͑t0Q~ƉɉCQ }0Q~Ɖɉb]0Q~ƉɉV{eu0Qz~xQRgNk0 ZX4344 Web Visual Design Hours36/18 Credit(s)2 0Learner-oriented0Journalism Major 0Pre-requisite(s)0web-page design and production, Digital graphic creativity and design 0Course Introduction0This course introduces the basic principles and methods of web visual design. Includes the visual design theories, network visual design elements, visual design skills, network visual design strategies, the comparison of classic website designs. ZX4345 Q~NeZSOb/g^(u f[e36 f[R2 0bT[a0ef[NN 0HQO z0{:gW@x 0 z{N0,g z;NN~NQ~beZSOvsQvb/gW@x YQ~St0peW[Oo`Ytb/g0peW[Oo`X[Pb/g0peW[~zb/g0Q~[hQb/g08^(uAPPoN_Sb/gI{0 ZX4345 Application of network and new media technology Hours36 Credit(s)2 0Learner-oriented0Journalism Major 0Pre-requisite(s)0Basis of computer engineering 0Course Introduction0This course aims at being an introduction to the related technologies and network or new media, as the network principle, the digital information processing technology, the digital information storage technology, digital technology, network security technology, used APP software development technology. ZX4357  OdN`Rg f[e36 f[R2 0bT[a0ef[NN 0HQO z0 Odf[i0~f[ 0 z{N0,g zN~ Odvsr0yr_0N[V{0;NQ[ g OdvW,gt0`HhOxvz0`Rgb/g0`eSU\N^%`Yn0 ZX4357 Public Opinion Communication and Analysis Hours36 Credit(s)2 0Learner-oriented0Journalism Major 0Pre-requisite(s)0Guide to Communication, Principle of Statistics 0Course Introduction0This course introduces the public opinion Communicatios status quo, characteristics, problems and counter measures. Includes the basic theory of public opinion Communication, cases study of public opinion, analysis technology of public opinion, the new development of public opinion and emergency management. ZX4366 'YpencRgN^(u f[e36 f[R2 0bT[a0ef[NN 0HQO z0{:gW@x 0 z{N0,g z;NN~'Ypencvi_0yrp 'Ypenc(WZNxvz-Nv^(u NSpenccc0~f[`NT!j_Ƌ+R-NN'YpencRgvsQvt0elS]wQ0 ZX4366 Analysis and application of large data Hours36 Credit(s)2 0Learner-oriented0Journalism Major 0Pre-requisite(s)0Basis of computer engineering 0Course Introduction0This course aims at being an introduction to the concept, characteristics of large data, application of large data in media studies, as well as data mining, statistical learning and pattern recognition and data analysis related theories, methods and tools. ZX4368 Q~>yOf[ f[e36 f[R2 0bT[a0ef[NN 0HQO z0 Odf[i0eZSO[ 0 z{N0,g zN~Q~N>yOvNRsQ|Sq_TS`0;NQ[SbQ~>yOSt0 Q~>yOeSN6R^vY7h'`0Q~~Nm0Q~?el0Q~eS0Q~>yOf[xvzMRl0 ZX4368 Network Sociology Hours36 Credit(s)2 0Learner-oriented0Journalism Major 0Pre-requisite(s)0Guide to Communication, An Introduction to the New Media 0Course Introduction0This course introduces the interaction relationship and influence of reflection between network and society.Includes the principles of network society, the diversity of network sociology, network economy, network politics, network cultures, network sociology research frontier.     0IVIdJJJJJKKLNLLPP"PBPZPP,Q.Q`QQQRTTTTUgd`dgd`OOPPPP PPP P"P*P,PfPtPvPPPPPPPPPʰ~g~g~g~g~g~gG>h`h`B*CJOJPJQJ^JaJfHphq -h`h`B*CJOJPJQJ^JaJph0h`h`B*CJOJPJQJ^JaJo(ph0h`h`5B*CJOJPJQJ^JaJph3h`h`5B*CJOJPJQJ^JaJo(ph#h`hbsCJOJPJQJaJo( h`h`CJOJPJQJaJ#h`h`CJOJPJQJaJo(PPPQQQQQ"Q`QnQpQQQQRRRSSTTU޾޾ޥn[A3h`h`5B*CJOJPJQJ^JaJo(ph$h`h`CJOJPJQJ^JaJ>h`h`B*CJOJPJQJ^JaJfHph333q -h`h`B*CJOJPJQJ^JaJph0h`h`B*CJOJPJQJ^JaJo(ph>h`h`B*CJOJPJQJ^JaJfHphq Ah`h`B*CJOJPJQJ^JaJfHo(phq UUUU"VPVVVYYYYY~ZZZ[T[[p^^^^^l_n_p___@`gd`U"VVV WWYYYYYYYYZ*Z6ZJZNZRZXZ\Z`ZpZrZzZ~ZZZZZZسؙgPgPgPgPgPgPgPgPgPgPgP-h`h`B*CJOJPJQJ^JaJph0h`h`B*CJOJPJQJ^JaJo(ph0h`h`5B*CJOJPJQJ^JaJph3h`h`5B*CJOJPJQJ^JaJo(ph$h`h`@CJOJPJQJaJ#h`h`CJOJPJQJaJo( h`h`CJOJPJQJaJ,h`h`5B*CJOJPJQJaJphZZZ2[R[x[[0\T\X\p\r\D]F]p^^p__(abbbbbbbb c:cTcж矊y``L'h`h`CJOJPJQJ^JaJo(0h`h`5B*CJOJPJQJ^JaJph h`h`CJOJPJQJaJ)h`h`B*CJOJPJQJaJph,h`h`5B*CJOJPJQJaJph3h`h`5B*CJOJPJQJ^JaJo(ph-h`h`B*CJOJPJQJ^JaJph0h`h`B*CJOJPJQJ^JaJo(ph@``bbbbc:ccccdh`h`B*CJOJPJQJ^JaJfHph333q 0h`h`B*CJOJPJQJ^JaJo(ph-h`h`B*CJOJPJQJ^JaJph 6182P:pU8. 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